ABOUT

Lena Banchero (she/her) is an experiential and set designer for events, brand activations, exhibitions, and theatre. With experience in activations in NYC, LA, Miami, and Chicago, Lena has  worked with luxury brands, beauty companies, technology giants, and fast growing retailers. She is particularly interested in collaborative projects that combine creative concepting and technical design for fabrication. She holds a degree in Scenic Design from Carnegie Mellon University School of Drama. 

Clients/Brands:  Louis Vuitton, Tiffany & Co., Hermès, Redbull, Tula Beauty, Rare Beauty, W. Magazine, Uber, Disney, Rhode Skin, ESPN, E.L.F, Doordash, Evian Water, Amazon, Netflix, Macy's, Ulla Johnson

Clients/Agencies: Matte Projects, Momentum Worldwide, K2 Worldwide, KCD, David Stark, Bait Shoppe, Invisible North, North Six, Makeout, MG2, NVE, The Experiential Group, Showmedia, Studio Boum, All Terrain, Gradient

In her free time, Lena is an avid reader and painter. 

lena.alfriend@gmail.com


    • Deck creation 

    • Hand sketching 

    • Mood board creation 

    • Brand research

    • Rhino + Vray 

    • Photorealistic previsualization

    • Custom lighting, materials, furniture

    • GFX + signage integration

    • Custom 3D models for fabrication

    • Material specs (Wood, metal, 3D printing, foam carving)

    • Lighting and AV integration